“There were times when our capabilities were underestimated, and earning trust required effort. However, through our dedication, professionalism, and the success of our initiatives, and support from both men and women, we were able to turn these challenges into triumphs.” She warmly emphasizes the vital role of teamwork across genders to promote diverse leadership. By setting a strong example and demonstrating the potential of women in prominent positions, significant strides were made not only within their own organization but also as part of a broader shift in perceptions regarding female contribution and capabilities in Saudi Arabia.
Considering its history as the nation’s first NGO, Aloula has long been bolstering the growth and development of the sector, and as the kingdom again undergoes massive transformation on a national scale, the organization’s chairwoman Dr Hala Ali Al-Shaer sees even greater opportunity to shape its future – a moment, again, to rise to the occasion. Aligning with the aspirations of Vision 2030, she says, will be key for sustaining impact and influence, especially as the project’s roadmap recognizes non-profit organizations as integral contributors to its economic, social, and political pillars for achieving “a vibrant society and an ambitious nation.” Echoing this sentiment, Al Maeena points out that non-profits will be instrumental in ensuring that no one is left behind in the pursuit of this goal, and they are well positioned to do so. As part of the overarching program, increasing the sector’s contribution to 5% of the GDP by 2030 is a main target. This will include recruiting one million volunteers annually by the same year and fostering a society that actively engages in social causes. Already, Aloula’s ongoing initiatives to encourage more sports and extracurricular participation are a major step in the right direction.
By giving underprivileged groups the tools to improve their own outcomes, Aloula and subsequent organizations are laying the foundation for a more equitable and auspicious Saudi Arabia, putting the people themselves at the center of progress. “We will continue to empower individuals, particularly women and youth, to be active contributors to society,” says Islam. “By fostering a culture of innovation and continuous improvement, Aloula will help build a vibrant, resilient, and progressive community that supports the kingdom’s vision for a prosperous future.