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Aloula supports underprivileged women and children, empowering females by providing them with basic needs, health support and training.

The organisation helps educate women by training them to use computers, teaching them nursing assistance and providing self-confidence and entrepreneurial skills. Aloula also established an orphanage and an elderly home.

"In 2003, we established a ladies club for women and children with swimming pools, tennis and basketball courts and a gym for them and their children," said Aloula board member Nasiba Hafiz, a Saudi fashion designer in Jeddah.

In 2017, Aloula developed a new strategy that focused on fighting poverty through early intervention with educational, professional and physical training.

"We provide basic needs for the families — from housing, food school supplies and health care — so they can live a quality life," said Ms Hafiz. "I joined Aloula in 2020 during lockdown and it was one of the best blessings for me ... working with such great women has taught me so much.

"My role before becoming a board member was using some of the leftover materials from years back and making use of it — recycling, upcycling, reusing anything we had to create a fashionable collection to raise money for the families of Aloula."

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